Here's how it works: Lerner named his novel 10:04 for the moment in Back to the Future when lightning struck the courthouse tower on October 21, 2015, allowing Marty McFly to get back to 1985 — the year the Kansas City Royals won the World Series. Guys, it's October 21, 2015, and the Royals are playing the Jays today! We can science the shit out of this game in a literary way if you read 10:04 today!
". . . I looked through the other discs and put on Back to the Future . . . I plugged earbuds into the storm radio and put one in my left ear and listened to the weather reports while Marty traveled back to 1955 — the year, incidentally, nuclear power first lit up a town: Arco, Idaho, also home to the first meltdown in 1961 — and then worked his way back to 1985, when I was six and the Kansas City Royals won the series, in part because a ridiculous call forced game seven, Orta clearly out at first in replays. In the movie they lack plutonium to power the time-traveling car, whereas in real life it's seeped into the Fukushima soil; Back to the Future was ahead of its time." —Ben Lerner, 10:04, p. 22